Posted by Peter Himler on 12th January 2006

Here is a five-step plan for mending a tainted reputation:
1) Find someone as famous as you for notoriously bad behavior
2) Go to a NYC strip club at 3AM, preferably one cited often in Page Six
3) Do shots of vodka and visit the ladies room with unusual frequency
4) Take lap dances at your table from silicone-endowed hostesses
5) Join your friend on “the pole” for a pied-a-deux to the delight of Scores of rabid Wall Street types
Top off the night by hurling an obscenity at the paparazzo who witnessed it all.
Continue to complain about how you’re (mis)quoted in Vanity Fair. Hey, Conde, how about another cover turn?
PR celebrity
public relations media
Posted in People, Lindsay Lohan, Kate Moss | No Comments »
Posted by Peter Himler on 2nd January 2006


So much for New Year’s resolutions. In addition to hoping for some semblance of sanity in Iraq, an end to the war on Americans’ privacy and livelihoods, and an improvement in our nation’s reputation abroad, I had hoped that the diviners of all that’s hip and trendy would temper the practice of elevating the infamous and scandal-plagued to renewed celebrity status. Early indications tell me it’s not to be. Bad behavior will continue to be rewarded with ample ink and airtime.
Following the anticipated career-ending coke-inducing newspaper cover shot, the style prognosticators at W, Vanity Fair and Italian Vogue deemed waif-model Kate Moss cover-worthy. Mary-Kate Olsen, whose child-star status was bulimically blighted by the bright lights of the big city, mugs on the January cover of W and, following a most public meltdown, Mariah Carey is in the midst of a spectacular career revival.
Could this be the trick to scaling new heights of fame, Martha? Get arrested. Appear in a viral porno film. Go anorexic. Get caught shoplifting. Crash your car. Bare your breast on the Super Bowl. Go crazy.
Americans love the comeback, and the editorial arbiters of this phenomenon provide the fuel for celebrity reignition. My first sense of this came many years ago when the late Mamas & Papas star John Phillips walked in to our office seeking PR help. He was facing jail time for cocaine possession, but had teamed with Dr. Mark Gold in New Jersey for a then experimental withdrawal treatment. His daughter Mackenzie had her own set of similar problems. Could we organize some interviews to demonstrate the earnestness of their respective drug rehabilitations? Sure thing.
Exclusive joint appearances on NBC “Today” and the cover of People magazine ensued, which ultimately led to the drug charges being dropped. The Phillips’ were back on the road to celebrity.
At last in Mariah’s case, she has a well-received artistic piece of work on which to re-build her career. Kate and Mary-Kate? Who needs to actually work when America’s editorial gatekeepers don’t seem to care?
PR celebrity
entertainment media
Posted in Kate Moss, Olsen Twin, Mariah Carey | No Comments »