The Flack

This weblog attempts to shine a brighter light on the subtle role public relations plays in politics, culture, media, business and sports. Through greater transparency, the author hopes to make the profession better understood and perhaps more widely appreciated.

Example
The news yesterday that runaway bride Jennifer Wilbanks has been indicted contrasts nicely with word from the Richard Scrushy trial of a possible jury impasse. How might you ask are these two related — other than the possibility that Ms. Wilbanks checked in to one of Healthsouth’s facilities following her marital meltdown?

From a PR perspective, Ms. Wilbanks shunned all interviews and appeared to have little if any in the way of professional PR help. (Her jilted fiance did appear on NBC “Today,” however.) As the facts surfaced about Ms. Wilbanks’ less-than-innocent past, her public image eroded faster than the ice shelf in Antarctica. (Shades of Kobe.) Scrushy on the other hand appeared on “60 Minutes” to proclaim his innocence. In fact, his eagerness to mug before the cameras put even Donald Trump to shame.

Am I saying that Scrushy’s pre-trial posturing led to the possible deadlocked jury or that Ms. Wilbank’s second disappearing act led to her indictment? (Her Crest White-stripped smile only carried her so far.) It’s hard to measure exactly, but certainly worth considering.

Posted in Richard Scrushy, Litigation PR, Runaway Bride | 2 Comments »

Paula and the Runaway Bride

Posted by Peter Himler on 10th May 2005

Example Example

While Paula sought salvation for her troubles via a carefully scripted appearance on “Saturday Night Live,” and subsequently as a guest host on “ET,” the Runaway Bride, who can pick and choose any program on which to make her national TV debut, seems to be going for the sympathy vote. Today she checked into a local hospital for “physical and mental” issues — more the latter, I’m sure.

It will be interesting to study how these contrasting approaches to reputation restoration will play out. While I don’t think Paula spent time in jail for shoplifting, she does enjoy a fair share of less than savory behavior over the years.

Posted in Celebrity Trash, Runaway Bride | No Comments »

Runaway Bride - the PR of it All

Posted by Peter Himler on 30th April 2005

Example

How many network morning show news producers at this very moment have issued edicts to their staffs to do “whatever it takes” to land the first interview with the cold/hot-footed Georgian bride-to-have-been??? Yet, can these news divisions even compete with the likes of “Extra,” “The Insider,” and “Inside Edition,” all of which have money to burn to commandeer infamous guests like this? They can’t…publicly. Instead, and few will admit it, the “news” programs WILL pay — or at least cover a first-class vacation to New York City. Maybe they’ll throw in a visit to Vera Wang’s studio? Maybe they’ll even offer up their questions in advance!

Right now some PR “expert” is telling Jennifer Wilbanks to agree to do an interview on a national television program in an effort to re-build her sullied and villified reputation. “You need to put a human face on your ill-fated adventure. Also, just think: a wedding for 600, paid for by your parents, is an expensive proposition, why not capitalize on it? I’ll get you a good deal with the media. Just look at how Amber made out. Maybe we can get you a book deal as well.”

Posted in Celebrity Trash, Runaway Bride | 1 Comment »