The Flack

This weblog attempts to shine a brighter light on the subtle role public relations plays in politics, culture, media, business and sports. Through greater transparency, the author hopes to make the profession better understood and perhaps more widely appreciated.

Archive for July, 2006

Harvard @ Stanford

Posted by Peter Himler on 27th July 2006

I’m off to preside over a panel of business TV news producers at today’s Publicity Club of New York luncheon where I expect to gather some fodder for this weblog.

In the interim, be sure to check out Andy Plesser’s beet.tv interview with Facebook co-founder Chris Hughes from the Always On Summit taking place this week at Stanford Univ. Also check out the related Q&A with Live World’s Peter Friedman in yesterday’s WSJ (sub required).

Did you know that thousands of enterprises are using Facebook as a platform for their own communities? BTW, Chris stayed on at Harvard to earn his degree this spring.

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Woody’s Lament

Posted by Peter Himler on 26th July 2006

Who can blame Woody Allen for being depressed? After all, the enigmatic and prolific filmmaker must withstand the monotony of back-to-back-to-back interviews for yet another of his yearly rights-of-passage. (It could be worse. He’s camped out in a suite at The Mark Hotel in NYC.)

There was a time when Mr. Allen didn’t avail himself to a single ink-stained wretch, let alone a media junket. That unavailability, coupled with some pretty darn good creative output, elevated Mr. Allen to an altogether higher level of fame on the celebrity-o-meter. Of course, the Mia and Soon-Yi saga, not to mention Jean Doumanian, took him down more than a few notches.

So why is he playing the media junket game now? And why would he use the opportunity to share with prospective filmgoers his utter state of depression? (After all, aren’t we all depressed by the state of the nation.)

If you’re Mr. Allen’s PR consigliere, would you have the temerity to “message” him so that his new film stands a chance of realizing a profit? If CEOs and world leaders sit through communications training sessions to “command and control” the tenor if not substance of the end editorial product, what’s with the Hollywood (yes, Hollywood) elite? Mr. Allen, get thee to an orgasmatron! (Oh, by the way, Mr. Allen’s new film is titled “Scoop.”)

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Pay-Per-Post

Posted by Peter Himler on 25th July 2006

My friend and sometimes collaborator Andy Plesser is in northern CA to capture for his burgeoning beet.tv vlog sound bites from a who’s who of new media pundits and pontificators gathered at Tony Perkins’ Always On Summit, which starts this evening at Stanford University.

No doubt the virility and virality of online digital video, as a marketing vehicle, will continue to capture much of the conversation. From a PR industry perspective, we’re at a crossroads. Does commercially produced or commercially incented, but consumer-generated (and syndicated) video fall into the PR pro’s playbook, or will the Crispin Porters and specialized

video boutiques of the world capture the lion’s share of this exploding category?

Business Week weighs in with a piece that reports on the trend of some video hosting sites charging for the right to post video. This follows the news of the big entertainment content providers striking strategic partnerships with the more dominant sites as a means to whet TV (or IPTV) viewers’ appetites for their full fall fare.

It begs the question: which video submissions require payment to their host and which do not. Which are in the advertiser’s domain and which fall into PR? I wonder what would happen if local broadcast TV news directors charged outside video producers a fee for to air their footage on the local newscast? The line between advertising and PR content blurs.

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