http://www.flatironcomm.com/theflack/2006/03/08/citizen-kane/ This weblog attempts to shine a brighter light on the subtle role public relations plays in politics, culture, media, business and sports. Through greater transparency, the author hopes to make the profession better understood and perhaps more widely appreciated. Mon, 06 Sep 2010 20:58:09 +0000 http://wordpress.org/?v=2.0.2 http://www.flatironcomm.com/theflack/2006/03/08/citizen-kane/#comment-258 Sat, 11 Mar 2006 05:15:14 +0000 http://www.flatironcomm.com/theflack/2006/03/08/citizen-kane/#comment-258 Amen. PR needs pesky journos to ask the hard questions to help them hone the pitch. Swamped journos need the pitch written in clear terms and thoroughly argued so they can critically evaluate it on a deadline. It's a symbiotic negotiating process by two professionals with different missions--good advocacy and critical objectivity--but a shared commitment to truth and accuracy. I've worked with Edelman folks, and they didn't behave at all like they held the attitudes spouted by their boss. Amen. PR needs pesky journos to ask the hard questions to help them hone the pitch. Swamped journos need the pitch written in clear terms and thoroughly argued so they can critically evaluate it on a deadline. It’s a symbiotic negotiating process by two professionals with different missions–good advocacy and critical objectivity–but a shared commitment to truth and accuracy. I’ve worked with Edelman folks, and they didn’t behave at all like they held the attitudes spouted by their boss.

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