PR’s Rising and Falling Tides
Posted by Peter Himler on January 20th, 2006
Two disparate but thoughtful views of our industry emerged in the media over the past week or so. The first, a buoyant look at the industry by a writer at The Economist who seemed to take his cue from Al and Laura Ries’ four-year-old tome The Fall of Advertising and Rise of PR.
The second, coming from a former reporter at another venerable UK-based publication, The FT, takes a decidedly less bullish view of the industry. Writing for Silicon Valley Watcher, Tom Foremski portends a huge shake-up for traditional PR practitioners, and transformation ahead.
No one can argue that a sea change is afoot for PR pros. Taken together, these two pieces elucidate the industry’s unique strengths and future challenges.
January 20th, 2006 at 9:31 pm
This news is interesting, but I think it is time that we start coming up with ideas for applications, maybe right in our blogs. I posted on this yesterday and hope other PR bloggers will take up the challenge too.
January 21st, 2006 at 12:04 am
Kami,
Some of the ideas presented as part of PR Blog Week 2.0 remain valid. But you’re right, there are so many new applications at our disposal (and others waiting to be invented).
I have a sneaking suspicion, however, that the rank and file of PR pros still do not have their arms around the blogging basics. For example, it would be interesting to learn what percentage of practitioners actually have RSS readers installed on their desk or laptops.
Thanks for the comments.
January 21st, 2006 at 3:03 am
True enough, I just think that we need to start talking about ideas and HOW we fit into the big picture.