The Flack

This weblog attempts to shine a brighter light on the subtle role public relations plays in politics, culture, media, business and sports. Through greater transparency, the author hopes to make the profession better understood and perhaps more widely appreciated.

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Why The Flack?

Posted by Peter Himler on April 1st, 2005

The term “flack” is a pejorative in public relations circles, yet this is often how journalists describe PR professionals. Personally I am not a big fan of this tag, but it is what it is. By sharing best practices and exposing ethical lapses, it is my hope that “the flack” will follow “the hack” into semantic oblivion.

This entry was posted on Friday, April 1st, 2005 at 9:00 am and is filed under PR Instincts, Blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Why The Flack?”

  1. James Flack Says:
    February 23rd, 2006 at 8:54 am

    The correct spelling is FLAK and comes from the second world was Flugzeug Abwher Kannonen the German version of Anti Aircraft !!

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